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  #1  
Old 09-07-2006, 09:51 PM
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Sony speak out on PS3 Shortage
In a recent IGN interview, Dave Karraker of Sony Computer Entertainment America sat down to answer a few questions about the latest PS3 news.

Here's a brief summary of the responses IGN received:
  • The 500,000 unit statement is completely true. The North American numbers (400,000) is just below what the PS2 launch had available and is higher than the initial Xbox360 numbers. There will be 1-1.2 million PS3's by the end of December in the US.
  • Sony is still confident in the 6 million fiscal year end mark. Why? They believe the production of the blue laser diodes will grow more efficient over the next couple of months and drastically increase supply.
  • Sony does accept the fact this error has damaged their image, but remain steadfast the PS3 will sell through its entire inventory.
  • As Karraker said, "Any time you push the envelope as far as we are pushing it, there are risks. However, at the end of the day, when people see how advanced this system is, the snags we may have encountered along the way, will quickly fade into the past."
Source: IGN: SCEA's Official Word On PS3 Shortage
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  #2  
Old 09-17-2006, 10:11 PM
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The launch of any new product always has the same pattern -

"We promise it will be ready for......"

"The rumours are not true, it is still on track"

"We are experiencing problems"

This results in more and more press coverage with every person on the planet knowing that the launch is due "soon". Then, BANG!!

It hits the stores (always a shortage) and it is again in the press for weeks.

Sound familiar?
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  #3  
Old 09-17-2006, 10:21 PM
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Yes that does sound familiar. I think it happened with the Harry Potter Books too. It ensures that there is a huge rush for an item, with Ebay doing a roaring trade and all the consoles will be sold!

Clever marketing I think.
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  #4  
Old 09-22-2006, 08:09 AM
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i don't really care as long as i get on in the end
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  #5  
Old 12-09-2006, 09:16 PM
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Yup as long as i get one im happy
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